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That same year, Dassler created the iconic adidas logo featuring the three stripes that sneak fans everywhere know and love. In 1954, the brand created the first modern European football boots by screwing studs on the soles of existing football boots. A seemingly simple enough modification to make, this innovation proved so useful that it propelled Dassler and his company into the spotlight quickly. Such popularity has led to numerous collaborations between adidas and other entities over the years. The adidas Performance and Original lines have always fascinated athletes and sneaker enthusiasts, but the brand has gained a following among musical artists as well. The Kanye West adidas Yeezy Boost 350 V2 Black and the adidas NMD Hu Pharrell Solar Pack Mother are just two prime examples of collaborations that have propelled the footwear company forward and garnered a wide range of followers who enjoy seeing creative styles from other influences in their favorite sneakers. The adidas brand also combines serious fashion with great performance thanks to its Y-3 collaboration with creator and designer Yohji Yamamoto.