Initially released in February 2018 as a limited pre-order in New York and Los Angeles, the Yeezy 500 ‘Blush’ underwent a general release in April 2018.
Its moniker is a fitting one, as the monochromatic light taupe finish barely registers as a color.
The subdued palette is contrasted by a bold silhouette, featuring a paneled mesh and suede upper combined with a hefty midsole reminiscent of adidas’ Feet You Wear’ technology of the 1990s.
Adidas' logo is three stripes, which is used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports, became so successful that Dassler described Adidas as "The three stripes company".
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