Kanye West and adidas launched the Yeezy 500 ‘Utility Black’ in July 2018. The retro-inspired silhouette counterbalances its bulky form with a sleek, all-black design.
What sets this colorway apart from the standard triple-black finish is a singular use of tone – it’s a semi-faded black that coats the combination mesh and suede upper, as opposed to the pitch-black variety that’s more common in the sneaker firmament.
Adidas' logo is three stripes, which is used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports, became so successful that Dassler described Adidas as "The three stripes company".
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