Conceptualized by musical legend and fashion designer Kanye West, the adidas Yeezy Boost 350 V2 is a certified icon for its elusive nature and cult appeal that defines an era.
This ‘Cloud White Non-Reflective’ iteration—issued in September 2019—features a Primeknit bootie constructed with translucent monofilament side stripes and a tonal lacing system.
Full-length Boost technology is encased in a tubular rubber sole unit, while the back heel pull is removed from this colorway.
Adidas' logo is three stripes, which is used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports, became so successful that Dassler described Adidas as "The three stripes company".
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