Regarded as a cultural phenomenon, the adidas Yeezy Boost 350 silhouette generated a cult following when it was initially released in 2015.
This ‘Glow’ makeover—released in May 2019—equips the Primeknit upper with a high-visibility treatment and a translucent stripe to the lateral profile.
Integrated lacing and a coordinating heel pull provide easy on/off. Underfoot, the signature full-length Boost midsole looks to the future with a bright glow in the dark finish.
Adidas' logo is three stripes, which is used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports, became so successful that Dassler described Adidas as "The three stripes company".
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