The adidas Yeezy Boost 700 ‘Bright Blue’ uses sharply contrasting finishes to delineate the lifestyle runner’s upper and tooling.
The latter pairs sculpted orange sidewalls with a contrasting black rubber outsole, featuring a herringbone traction pattern with cut-out detailing that reveals a drop-in Boost midsole.
Up top, royal blue mesh is reinforced with tonal suede overlays at the toe and heel, along with black suede midfoot panels enlivened with reflective detailing.
Adidas' logo is three stripes, which is used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports, became so successful that Dassler described Adidas as "The three stripes company".
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