The Yeezy Boost 700 ‘Mauve’ takes on a somber color scheme that blends black and purplish grey across its signature multi-layered upper.
The complex arrangement sees different varieties of mesh complemented with suede and textured leather paneling, all resting upon a tonal sculpted midsole accented with pops of neon green.
Exterior branding is limited to subtly visible Three-Stripes on the quarter panel and an adidas logo embossed on the outsole.
Adidas' logo is three stripes, which is used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports, became so successful that Dassler described Adidas as "The three stripes company".
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