The adidas Yeezy Boost 350 V2 lives up to its cult appeal through evolved design elements and advanced technology.
Released June 2019, this ‘Black Non-Reflective’ edition’s re-engineered Primeknit bootie sees futuristic updates including a translucent side stripe and bold stitching on the heel pull.
Integrated lacing customizes the fit while a translucent black Boost-equipped midsole complements the covert feel.
Adidas' logo is three stripes, which is used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports, became so successful that Dassler described Adidas as "The three stripes company".
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