Kanye West eschewed traditional construction when he created the adidas Yeezy Boost 350 V2, realizing a forward-thinking aesthetic through his own industrial design approach.
This edition—launched in September 2019—utilizes a two-tone Primeknit bootie with select reflectivity and a translucent lateral stripe.
Carrying energy-filled Boost technology, its signature sole features a milky translucent finish and a grooved tread.
Adidas' logo is three stripes, which is used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports, became so successful that Dassler described Adidas as "The three stripes company".
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