The momentum behind the Yeezy Boost 350 V2 sneaker began with its unveiling at the Yeezy Season 3 fashion show in 2016.
This ‘Lundmark Reflective’ colorway was part of June 2019’s regional-exclusive release and made available only to North and South American customers.
The shoe includes a Primeknit upper that appears Off-White in daylight but reveals reflective details in dim conditions.
This rendition ditches the style’s typical heel tab but maintains the full-length adidas Boost cushioning.
Adidas' logo is three stripes, which is used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports, became so successful that Dassler described Adidas as "The three stripes company".
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