The adidas Yeezy Boost 350 V2 ‘Yeezreel’ is a vibrant rework of the Kanye West-designed sneaker.
Arrived in December 2019, it comes with reflective threads woven into the split-colored neon Primeknit upper and rope laces.
A post-dyed monofilament side stripe cuts through the lateral. Full-length Boost cushioning technology can be viewed through the glow-in-the-dark midsole and rubber sole unit below.
Adidas' logo is three stripes, which is used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports, became so successful that Dassler described Adidas as "The three stripes company".
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