Kanye West’s approach to the adidas Yeezy Boost 700 results in a future-forward sneaker with a deft balance of athletic influence and progressive design intent.
Debuted in October 2019, this update has a mesh, leather and suede upper in a predominantly muted palette interrupted by a Teal Blue forefoot and vibrant laces for visual impact.
Its exaggerated Boost-filled midsole and gum rubber outsole enhance support and traction.
Adidas' logo is three stripes, which is used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports, became so successful that Dassler described Adidas as "The three stripes company".
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