The Yeezy Boost 700, designed by music and fashion icon Kanye West, first debuted at the Yeezy Season 5 fashion show in February 2017.
This ‘Utility Black’ colorway from June 2019 sees the design in a mesh upper with both plush suede and smooth leather overlays.
At the bottom, the Yeezy Boost 700’s chunky midsole encapsulates adidas’ revolutionary Boost cushioning in a full-length format, underscored by gum rubber tread.
Adidas' logo is three stripes, which is used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports, became so successful that Dassler described Adidas as "The three stripes company".
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