The 990’s original designers were tasked with creating the single best running shoe on the market. The finished product more than lived up to its billing. When it hit shelves for the first time in 1982 the 990 sported an elegantly understated grey colorway, and a then unheard of three-figure price tag. For avid runners and ahead of the curve tastemakers alike, the 990 was a mark of quality and superior taste. There have been updates to the design since ’82, and more color options, but the 990’s aspirational status symbol aura has never changed. Simply put, the 990 is the shoe so good, that we’ve never stopped making it. The 990v3 features a premium upper construction and ENCAP midsole cushioning.
- Pigskin and mesh upper
- ENCAP midsole cushioning combines lightweight foam with a durable polyurethane rim to deliver all-day support
The JJJJound x New Balance 990v3 Made In USA ‘Olive’ reunites designer Justin Saunders with the third iteration of the vaunted 990 series.
A rich olive green hue permeates the upper, crafted from breathable mesh with soft pigskin suede overlays.
A black ‘N’ logo adorns the quarter panel, while JJJJound branding is inscribed on the reflective silver heel tab.
The sneaker is mounted on New Balance’s ENCAP midsole, featuring a plush EVA core with a supportive and durable polyurethane rim.
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