The LeBron James x Fruity Pebbles x Nike Dunk Low pays tribute to the sugary cereal favored by the generational NBA star.
Multicolor laces secure the smooth leather upper, featuring a white base with scarlet overlays and a powder blue Swoosh.
A woven Fruity Pebbles tag decorates the tongue, while LeBron’s LJ logo is embroidered on the heel tab.
Inside the shoe, a Nike-branded sockliner reveals a Fruity Pebble graphic print. A milky translucent rubber outsole provides grippy traction underfoot.
The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7, and subsidiaries including Brand Jordan, Hurley International and Converse.
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